Best Practice Cases in Branding Essay

Kevin course Keller (born 23 June 1956) is the E. B. Osborn Professor of merchandising at the Tuck School of melody at Dartmouth College. He is most notable for having authored strategic Brand oversight (Prentice Hall, 1998, 2002 & 2008), a widely-used text on firebrand management. The book is focused on the how to and why of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research.In addition, Philip Kotler selected Keller to be his co-author on the most juvenile edition of Kotlers market-leading text Marketing Management. Keller was formerly on the capacity at the Stanford potassium alum School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting professor at Duke University and the Australian Gr aduate School of Management. He is an alumnus of Cornell University, Carnegie-Mellon University and Duke University. In the private sector, Keller often acts as a consultant on branding, speaks at industry conferences, and helps to manage the vibrate band The Church. Keller currently resides in Etna, New Hampshire.Books by Kevin driveway Keller (chronological order)Kotler, Philip/Keller, Kevin Lane Marketing Management, 13th edition, Upper Saddle River, NJ Prentice-Hall 2009. Keller, Kevin Lane Strategic Brand Management, 3rd edition, Upper Saddle River, NJ Prentice-Hall 2008. Keller, Kevin Lane outdo Practice Cases in Branding, 3rd ed., Upper Saddle River, NJ Prentice-Hall 2008.