Lifeboy Handwash

Executive Summary for Case Study on Lifebuoy Hand soften Customer Problem To develop, grow and accelerate Lifebuoy Hw in Hand tone down category within the constrain of limited support budget granted the limited support budget relatively small size of authentic Hand wash business. Task Summary We surveyed 56 families i. e approximately 180 people, retailers, Hw sellers over a period of 20 twenty-four hourss and ground on our survey we did a detailed analysis of the data and came bug out with several findings & food marketing strategies to overcome the current hurdles. Challenges To Overcome Consumer mindset, which believes soap is a more economical and viable option for great deal wash. Economical & big reaching marketing strategies. Competition Soaps, Sanitizers, other Hand wash brands standardized Dettol HW. The Market The market for this business is the universal population which believes in ingest healthy and remaining clean. In order to tap this entire market an consciousness needs to be generated amongst the masses that hand is the part of the frame that comes in direct contact with dirt, other bacteria from air, water, earth and touches our skin, ears, eyes, nose, tongue.By safekeeping our hands clean we can keep away most of the illnesses. and so cleaning of hands requires extra care & protection and not any ordinary soap. Opportunity By creating awareness astir(predicate) personal hygienics and extra care for hand wash, Lifebuoy can not only ca-ca a market but also penetrate this created market genuinely aggressively. Solution to the challenges Consumer Mindset can be tackled by generating awareness about the importance of hand wash via Lifebuoy and conveying, HW last long and is more potent whereas soaps in long run tend to decay, become pale and unavailing due to moist conditions under which it is kept.Hence Hw liquids are as economical as soaps and more effective for HW. Non-conventional & economical Marketing Strategies Ads on the Lid of food containers served by pantry in public transportation like trains, bus, airways, waterways generating awareness on importance of hand wash through the medium of Lifebuoy. workings Population consume Dabba Food. We must sent 1 re Lifebuoy sachets along with Dabbas promoting Lifebuoy and generating awareness about the importance of Hand wash. Men spent an intermediate of 25mins a day and women spent an aver bestride an hour a day in wash rooms.Here we must have life boy root word adds pasted on the doors and walls of washrooms in public places. Lifebuoy HW machine in merged washrooms. (M/c will consist of LB HW refill container, LB tissues and hand dryer). Local doctors/medical shops must give away free samples of LB 1 re sachets along with medicines. Support Marketing Strategies can admit 1)Health Gift packs eg. pack of lifebuoy products for a pregnant woman. This will earn us swellwill of the entire family. 2) Lifebuoy sachets for travelling. 3) Use of s tylish bottles to target young population. )LB commercialized adds can show that in comparison to other HW, the LID drops little liquid and is more effective. Product Variants 1) Quick HW(99. 99% germs in 10 secs)- Targeting children age group 3 to 14 years. 2)Economic HW(1 drop, antiseptic & more effective)-Targeting housewifes who are the families budget planners. 3)Trendy Hand wash(Keeps hands soft, fresh and good aroma)- Promote as an item of style & Hygiene to tap youngsters. Recommended tender Variant as 50% of Indian Population is in this age group. 4)Total Health Care(skin care, Slower hand wash but longer protection)-Targeting expectant woman, old people, clinical uses.